A good bakery case label tells a customer three things in under two seconds: what the item is, what it costs, and anything they must know before ordering, such as an allergen. Everything else is decoration. This guide covers what to include, where to put labels, and how to keep them current without reprinting.
1. Decide what goes on each label
Start with the minimum and add only what helps customers choose:
- Product name. Use the name customers say when they order. “Almond Croissant” beats “Croissant aux Amandes” unless your menu is built around French names.
- Price. Always show it. Customers who have to ask often don’t.
- One short note (optional). Vegan, gluten-free, contains nuts, seasonal, or a flavor. Keep it to two or three words.
If you need all three lines, use a three-row sign such as the Modular Counter Signs (Box of 12). If one line with name and price is enough, a single-row sign like the Modular Row Counter Signs (Box of 20) keeps the case cleaner.
2. Make labels readable from where customers stand
- Contrast first. Dark letters on a light sign (or the reverse) read faster than colored text on a busy background.
- Consistent size and style. When every label uses the same font, size, and format, customers scan the case instead of reading each card.
- Angle toward the customer. Labels lying flat in a case are hard to read through the glass. A sign that stands upright or slightly tilted is easier to read.
3. Place each label directly in front of its item
Put the label on the tray edge, centered in front of the product it describes. Avoid stacking labels at one end of a tray; customers will match the wrong price to the wrong pastry. If two items share a tray, use two labels.
4. Handle allergens carefully
Allergen notes on a case label are a helpful prompt, not a full disclosure. Keep a complete ingredient and allergen list available at the register and train staff to answer questions. Check your local health department’s rules for what must be disclosed.
5. Stop reprinting labels
Printed cards and handwritten tags work until the menu changes, which in most bakeries is daily. Changeable signs solve this: you swap letters instead of printing a new card. LettrBoard counter signs use slide-in characters that lock into the sign’s rail, so labels stay straight and every sign in the case matches. Each set includes over 1,000 reusable letters, numbers, and symbols.
Quick checklist
- Name, price, optional one-line note
- One label per item, centered in front of it
- Same style and size across the whole case
- Labels standing upright or angled toward customers
- Full allergen information at the register
- A changeable system so daily updates take seconds